Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.Tune into this episode to hear:* How giving the client too much information in the LP brief actually makes it harder to close the bigger project* Why you don't want to include any execution as part of the brief* How to make your ideas in the brief as specific as possible* Why a brief is not a proposal and you shouldn’t be using it to pitch for additional services* The importance of bringing in the client's 'why' into your briefResources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)