Ep 173: Behind The Scenes: Building the No BS Mastery Program

The No BS Mastery Program is about to celebrate its three year anniversary. So, this month, I want to share some behind-the-scenes details about the origins of the program, what it took to build and grow it, and celebrate some of our wins with you. In this episode, I share the backstory of No BS Mastery, how and why I started it, and why I decided to go all in on it. In addition, I’ll also share some key lessons I learned in the process — insights that I know will help you if you ever consider offering a one-to-many program (e.g., a course, etc.) in a profitable way. Tune into this episode to hear:* What we learned the hard way about building and marketing a course* Investments that I made up front in order to figure out how to profitably sell a course * Why I completely overhauled my business, even after we had started selling the course* Key differences marketing and selling a done-for-you services and one-to-many offerings* What you need to do before creating a one-to-many service offering* The key lessons I learned and skills I had to build to transition into a new business modelResources:* Rich Dad Poor Dad (https://bookshop.org/p/books/rich-dad-poor-dad-what-the-rich-teach-their-kids-about-money-that-the-poor-and-middle-class-do-not-robert-t-kiyosaki/17533307?ean=9781612681122), Robert Kiyosaki* Black Belt with Taki Moore (https://milliondollarcoach.com/blackbelt/)* Carolyn Herfurth (https://carolynherfurth.com/)* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)