Ep 180: Kelly O'Connell: From No Business, No Niche to a Profitable Business in Eighteen Months

I’m excited to introduce you to an incredible addition to the No BS Mastery community and a shining example of what’s possible for any small branding agency.When she started with the program, Kelly had barely started with her agency. She’s made amazing leaps and bounds since then, and we’re going to dig into her journey today.Kelly O’Connell is the Founder of the Kind & Funny Brand Shop, where she builds dope-ass brands and iconic marketing for small businesses ready to grow. Her superpower is combining empathy and design excellence to showcase the unique brilliance of her clients. Embracing the No BS approach has allowed her to transform her life and own her mission of making the world a better place through authenticity and kindness.Tune into this episode to hear:* Kelly’s journey from leaving her museum job through building a sustainable business in 18 months* How Kelly made a niche out of the kind of people she wants to work with, not the industry they’re in* How having developed confidence in the LP process and the creation of the brief helped Kelly land a big new client* Why Kelly believes in really celebrating the wins along the wayLearn more about Kelly O’Connell:* Kind and Funny (http://kindandfunny.com/)* Instagram: @bekindandfunny (https://www.instagram.com/bekindandfunny) Resources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)