Ep 208: Don't Do This: On Niching

All this month, I’m talking about some of the most common and frequent mistakes I see people make in their one-to-two person branding agencies. Today, I want to talk about choosing a niche.Yes, you need a niche and I love helping businesses find theirs, but it’s not as straightforward as it sounds. Niching is about more than just picking an industry you want to work with.In this episode, I talk through three big mistakes I see people doing both inside our program and out in the world when it comes to niching.Tune into this episode to hear:* What is important to have before you commit to a niche* How the size of the businesses you work with impacts your projects and why it matters* How niching early and building your authority helps you go broad laterResources:* No BS Agencies Mastery (https://www.nobsagencies.com/program)* The Price to Freedom Calculator™ (https://www.nobsagencies.com/freedom)* No BS Launchpad (https://www.nobsagencies.com/launchpad)* No BS Agency Owners Free Facebook Group (https://www.facebook.com/groups/nobsagencyowners)* Start reading the first chapter of my book (https://www.piasilva.com/ch1)* Piasilva.com (https://www.piasilva.com/)