[40] SEO basics for side-hustlers with Sophie Caldecott

Full show notes at:https://www.josephinebrooks.co.uk/podcast  You can follow Josephine on Instagram @josephinepbrooks In this episode I’m chatting with Sophie Caldecott about SEO, a topic that she absolutely LOVES, but also a topic that can often sound quite jargon-y and daunting. Sophie puts our minds at rest in this episode as she talks us through the basics of SEO. She covers what it is, how we can be making some simple tweaks on our websites to help our content appear more prominently in the Google search results and how do do things like keyword research which we’ve all heard of but most of us don’t even know where to start with!