329 Short Form Video for Pinterest

The internet is buzzing with the idea that short-form video content might not be serving our audiences anymore, but might it just be we’re sharing the short-form video content in the wrong way? We aren’t leading them anywhere. We’re playing to algorithms, which is often what we need to do in this game, but in that, we’ve forgotten our end consumer and we’re no longer creating for them. In this episode, we’re diving into our recent switch and discovering why we’re no longer creating for Instag...