31 - Niching Down w/ Lori Kennedy Part 1

Before you do anything else to drum up new clients you must find your niche. Otherwise how will you know where to focus your expertise, or know who your ideal client is? Today we’re talking to Lori Kennedy, a former nutrition expert turned business professional. Listen in on this two part episode as she explains how her career naturally turned to business coaching, and why finding your niche in the health and wellness world will be your key to success. How Lori went from a nutritionist to a business wizard The importance of finding your niche and your ideal client Why casting a general net won’t catch you new clients The Business of Becoming Podcast The Wellness Business Hub Health Pro Profit Squad Private Facebook Support Group for Marketing Free Intro to Marketing For Health Pros Course Read Tony’s Health Pro Results book for free Tony’s Online Bio-Individuality Coach Course Learn how to help your clients see unbelievable results using nutrition and bio-individuality.  Take your business to the next level.

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Author T.C. Hale helps you take your health, fitness, nutrition, or wellness business to the next level. Beyond sharing his own business insights on this weekly show, T.C. interviews experts like Pat Flynn, John Lee Dumas, Amy Porterfield, Rick Mulready, Tim Paige, and many more. Subscribe to learn new marketing and business strategies every week.