Gavin Smith, Voxon

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT When I was at the big ISE pro AV trade show a few weeks ago, I yet  again saw several products that were billed as holograms, even though they didn't even loosely fit the technical definition. I am always paying attention to news and social media posts that use that terminology, and once in a while, I come across something that actually does start to align with the true definition of holograms and holography. Like Voxon, which operates out of Adelaide, Australia. Started years ago as a beer drinking and tinkering maker project in a garage, Voxon now has a physical product for sale that generates a visual with depth that viewers can walk around and see from different angles. That product is mainly being bought by universities and R&D teams at companies to play with and learn, but the long game for Voxon is to produce or be the engine for other products that really do live up to the mainstream, Hollywood-driven notion of holograms. I had a great chat with co-founder and CEO Gavin Smith. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Gavin, thank you very much for joining me. I know you're up in Scotland, but you are based in Adelaide, Australia, correct? Gavin Smith: Yes, that's right. I'm originally from Scotland. I grew up here, spent the first part of my life in the north of Scotland in Elgin, and then I went to university in Paisley, Glasgow and then eventually, after working for 10 years in the banking sector, I immigrated to Australia and I've lived in Adelaide for the last 14 years.  That's quite a climate shift!  Gavin Smith: Yes, it is a climate shift. I was speaking to my wife the day before, and it was about 40 degrees there, just now they're having a heat wave, whereas up in Elgin here, it's about 1 degree at the moment. Yeah. I'm thinking, why are you there in February? But on the other hand, why would you wanna be in Adelaide if it's 40 Celsius?  Gavin Smith: I quite like the cold. I prefer to be in this temperature right now than 40 degrees, that's for sure.  Oh, I just spent 45 minutes with my snow machine clearing 25 centimeters of snow off my driveway, so I wouldn't mind being in Adelaide today.   Gavin Smith: Thankfully I can have the best of both worlds. I'm heading back there in about a week and a half time.  I was intrigued by your company. I saw a couple of LinkedIn posts with embedded videos and thought that's interesting and I wanted to speak more. So can you tell me what Voxon does?  Gavin Smith: Yes, sure. So Voxon is a company that started in about 2012-2013, and it came out of two joint research projects. One was me and my friend Will, based in Adelaide, we had a Thursday Night Lab Session, as we called it, where we went to the shed and we drank a few beers and we tried to invent things. It was a bit weird, science-esque. So this wasn't exactly a lab?  Gavin Smith: It was a shed. Let's face it, with a beer fridge and there was a lot of machinery, which was in various stages of repair. We used to get hard rubbish off the right side of the road in Adelaide and take it apart and see what we could make.  It was just amateur invention hour. But it was at the start of that project, we built fairly rudimentary machines, CNC machines and we took apart laser scanners and were just inquisitive about how they work from a mechanical point of view. But that then turned into more of a, let's see how far we can push ourselves and learn new stuff, and we've been inspired by sci-fi, Star Wars, all those sorts of things. So we said, let's try and make the sort of 3D display that we'd seen in the movies and those science fiction movies always had the same type of display, and that wasn't a screen, that wasn't a headset. It was always some sort of floating image that you could walk around and you could look out from any direction and the common name for that in popular media was a holographic display. That's what people c