What the heck is a brand proposition and why should you care? With Catherine Warrilow

Skip the Queue - A podcast by Rubber Cheese - Wednesdays

On today’s episode I speak with Catherine Warrilow, founder of The Plot, a brand marketing agency. Today we’re immersing ourselves in brand. I’m asking Catherine what the heck is a brand proposition, why is it important and who in the tourism and attraction industry is absolutely nailing it?