Episode 124: "People Don’t Buy Products, They Buy Better Versions of Themselves"

skucast - A podcast by commonsku

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A few weeks ago, Mark Graham saw an article on Medium that really captured his imagination and he sent it to our team. We were all stunned by the insights in that article and we thought it was such an important topic for our industry, for suppliers and distributors, that we contacted the author who wrote it, Zander Nethercutt, and asked if we could read it on the skucast.