Episode 138: “Tchotchke” Talk, Tactile Marketing in a Digital World with John Jantsch

John Jantsch is the founder of Duct Tape Marketing has been called “the Peter Drucker of small business tactics,” he’s the author of numerous books about sales, marketing, and entrepreneurship and his books have been translated into 14 languages. Sparked by a controversial tweet, John joined us for a great discussion around the efficacy of the product, the 7 phases of the customer’s journey, and the purpose of the intentional entrepreneur.