Episode 204: Marketing is the New Sales (skucamp Panel)

During the past year, there’s been a huge shift in the sales world with marketing playing a key role. Marketers are now the new Sales Makers. For a long time, the marketing profession was like the stepchild in the sales household in our industry. But now, marketing is the compass, how customers find you; marketing is the fuel for sales growth with existing clients, and marketing is how you differentiate and distinguish yourself from the herd.