The All-Electric Hummer, How Big Brands Fail, and Why Niche Brands Succeed in Big Markets

On today's episode, I discuss how niche brands can compete with huge companies, then eventually become huge companies themselves.

Show Notes:

- How Brand that niche well, live well

- When its time for brands to 'pivot'

- Successful brand pivots: Under Armor, Lululemon, Amazon

- Failed brand pivots: Kodak, Blackberry, Circuit City

- Current brand pivots happening in 2020: Apple, Facebook, Tesla, GM

- Facebook adds their name to WhatsApp, Instagram and Occulus

- Apple tries to brand "Privacy" - GM's answer to the CyberTruck is a refresh of the Hummer Brand, this time its Electric

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