Money Talks: How to Make the Next Wordle

For this Money Talks, it’s all fun and games…and lots and lots of money. The Puzzmo game designer speaks with Felix Salmon about how to make addicting, viral pastimes that turn a profit. They discuss what made Wordle such a breakout hit, how to make games for both bad and good players, and the strained relationship between art and profit. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and an additional segment of our regular show every week. You’ll also be supporting the work we do here on Slate Money. Sign up now at slate.com/moneyplus to help support our work. Podcast production by Jared Downing and Cheyna Roth. Learn more about your ad choices. Visit megaphone.fm/adchoices