Decoder Ring: McGruff Takes a Bite Out of Crime Pt. 2

McGruff the Crime Dog arrived on the scene at the dawn of the 1980s, just as a firehose of anti-drug PSAs was inundating the youth of America. These messages didn’t always work as intended—but they did work their way into the long term memories of the kids who heard them.  In the second episode of our two-part series on the weird world of PSAs and very special episodes, we look at how the McGruff Smart Kids Album influenced everything from straight-edge hardcore to a couple’s wedding playlist. We’ll hear from Sarah Hubbard, Dan Danger, Joseph Cappella, David Farber, Mike Hawes, Robin Nelson, Daisy Rosario, and Tatiana Peralta. This podcast was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Jamie York. Derek John is Slate’s Sr. Supervising Producer of Narrative Podcasts. Merritt Jacob is Sr. Technical Director. Thank you to Tatiana Peralta, Ari Merkin, Wendy Melillo, Dan McQuade, Dale Mantley, Larissa Zargeris, Dave Bledsoe, Larre Johnson, Duane Poole, Eric Greenberg, Charles and Karen Rosen, and Jennifer Holland, Orla Mejia, Andres Martinez and everyone else at the Rutgers library who helped me listen to some old cassette tapes.  A few things that were helpful in working on this piece: How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns by Wendy Melillo, Taking a Bite out of Crime: the Impact of the National Citizens Crime Prevention Media Campaign by Garrett J O’keefe and others, and “This McGruff Drug Album Might As Well Be By Weird Al,” by Dan McQuade for Defector Media. You can hear Daniel Danger’s McGruff cover album in it’s entirety or you can purchase it here. And lastly, if you are interested in hearing the full McGruff educational program or any of Puppet Productions productions they are available for purchase at puppetsinc.com, part of a company that Rob Nelson still runs. If you have any cultural mysteries you want us to decode, email us at [email protected] If you love the show and want to support us, consider joining Slate Plus. With Slate Plus you get ad-free podcasts, bonus episodes, and total access to all of Slate’s journalism. Check out Remote Works here.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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Slow Burn illuminates America’s most consequential moments, making sense of the past to better understand the present. Through archival tape and first-person interviews, the series uncovers the surprising events and little-known characters lurking within the biggest stories of our time. Want more Slow Burn? Subscribe to Slate Plus to immediately access all episodes of Slow Burn (and your other favorite Slate podcasts) completely ad-free. Plus, you’ll unlock subscriber-exclusive bonus episodes that bring you behind-the-scenes on the making of the show. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of our show page. Or, visit slate.com/slowburnplus to get access wherever you listen. Season 8: Becoming Justice Thomas Where Clarence Thomas came from, how he rose to power, and how he’s brought the rest of us along with him, whether we like it or not. Season 7: Roe v. Wade The women who fought for legal abortion, the activists who pushed back, and the justices who thought they could solve the issue for good. Season 6: The L.A. Riots How decades of police brutality, a broken justice system, and a video tape set off six days of unrest in Los Angeles. Season 5: The Road to the Iraq War Eighteen months after 9/11, the United States invaded a country that had nothing to do with the attacks. Who’s to blame? And was there any way to stop it? Season 4: David Duke America’s most famous white supremacist came within a runoff of controlling Louisiana. How did David Duke rise to power? And what did it take to stop him? Season 3: Biggie and Tupac How is it that two of the most famous performers in the world were murdered within a year of each other—and their killings were never solved? Season 2: The Clinton Impeachment A reexamination of the scandals that nearly destroyed the 42nd president and forever changed the life of a former White House intern. Season 1: Watergate What did it feel like to live through the scandal that brought down President Nixon?