Ep. 228 | Fueling Small Business Success with Data: A Deep Dive into Data Axle | Florida SBDC SBSS Series 2023

Small businesses are the backbone of our economy, and providing them with the right tools and information is crucial for their growth and success. In this episode of Small Biz Florida, we kick off the summit by introducing Samantha Fleck, the Sales Director of Reference USA, a powerful resource for market research that has been an invaluable asset for SBDC centers nationwide. Samantha's journey is one of dedication to helping small businesses thrive. With a background that spans computer applications, sales, and market research, she brings a wealth of experience to the table. She has witnessed the evolution of data analytics and its impact on decision-making. Reference USA is a treasure trove of information, boasting one of the most comprehensive datasets on both businesses and households. Samantha explains how their research team diligently verifies business data through telephone contact, a level of commitment unmatched in the industry. This wealth of data is updated weekly, reflecting the ever-evolving nature of businesses. Discover how you can leverage Reference USA to gain insights into your market. From identifying competitors and assessing their financial health to understanding consumer demographics and lifestyle characteristics, this tool equips small business owners with the data they need to make informed decisions and stay ahead of the competition. Samantha emphasizes the significance of accessing this tool through SBDC, highlighting the invaluable support it offers to small businesses. Tune in to understand how accurate data can be a game-changer for small businesses, helping them thrive in today's competitive landscape. Recorded live at this year’s Florida SBDC Network Small Business Success Summit hosted at The Westin Fort Lauderdale Beach Resort.    Learn more about Data Axle: https://www.dataaxleusa.com/