Anton Oliver - The Value of Business Networking

Anton Oliver is a business coach and founder of the Marketing Mastery programme, which teaches small business owners the marketing strategies that are used by multinational companies. He talks about why you should visit lots of different networking meetings, and why you need to be consistent with your networking if you want results. Referrals will come if you first help others. Anton also talks about why it's important to know your niche, and how this will help you collaborate with others in your industry.