Just keep going - you never know where networking will lead

Gemma Adair is the founder of Riada Consultancy, a marketing expert who helps businesses unlock their marketing potential. With an impressive 20-year marketing journey, Gemma has worked for and with some of the world's largest tech giants, including Accenture, Microsoft, Avanade, AWS, Ricoh Europe, and K2 (Nintex). Her deep understanding of the tech industry shines through her expertise in marketing strategy, crafting multi-channel campaigns, spearheading lead generation, forging powerful partner alliances, and ensuring seamless sales alignment across regions like the UK and EMEA.Gemma is the host of the 'What's Sales and Marketing got to do with it' podcast which is on YouTube: https://bit.ly/3JVp9c8 and Spotify: https://bit.ly/46SFyrGShe is also a trustee of the Aleto foundation which exists to Identify tomorrow’s leaders irrespective of their race, gender, faith or ethnicity, and provide personalised opportunities and awards to accelerate development of those leaders for whom such support is not ordinarily available.https://www.linkedin.com/in/gemmaadair/https://riadaconsultancy.comhttps://www.aletofoundation.org.uk