Building a Successful Press Release Company from Scratch with Mickie Kennedy

In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases. They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career.Key Discussion Points:- The origin story of Ereleases and how Mickey fell into the press release business- What A/B split testing is and how Mickey applies it to different aspects of his business- Tips f...