#33 - Samantha Griffin - niching your business and shifting to an agency model

In this episode, Samantha and Pepper talk about niching, an area many business owners struggle with. Samantha shares about her own fears around the process, but also about how niching has really helped her business change organically, shifting into an agency model working with independent contractors. A Certified Birth Doula and Postpartum Doula and Certified Childbirth Educator, Samantha came to the realization that as one woman, she could only support one woman at any given time. With strengths in leadership, education and organization, Samantha multiplied her efforts by founding DC Metro Maternity, a boutique parenting support agency. She brought on a team of other passionate female certified doulas of color and together, they have been supporting black families in the DC, suburban Maryland, and Northern Virginia areas since 2018.