#34 - Shauna Armitage - marketing campaigns vs content marketing vs marketing funnels

Shauna Armitage is a fractional marketing director for early-stage startups, guiding founders at all stages of growth in developing an impactful marketing program. Bridging the gap between consultant and agency, Shauna takes a hands-on approach in each and every business. Through her intensive client work, Shauna has helped her clients achieve results such as a 400% increase in website conversions and a 220% growth in sales leading to profitability and scalability. She is a Hubspot Certified professional with a certificate in Women’s Entrepreneurship from Cornell University. In this episode, Shauna shares just what exactly a Fractional Marketing Director does and how she came to create her business. She shares some great tips for marketing your business, even if you’re not a start-up. Shauna’s passion for growth based in not just strategy, but also integrity, really came through in our conversation and I encourage you to implement her suggestions for growing as an entrepreneur.

Om Podcasten

Go behind the scenes with female entrepreneurs as they reveal the struggles, strategies, and inspiring stories of successful small businesses. Hosted by Pepper Makepeace, an online business strategist for female solopreneurs and side hustlers and founder of the Small Business Sisterhood - an online membership community serving small business owners in the first stages of business. If you’re interested in connecting with like-minded women, learning effective business strategies from the experts, and getting inspired to keep moving forward in your business – then you’re in the right place.