George Sullivan, CEO of Equity Trust Company

Smart Business Dealmakers: The Middle-Market M&A Podcast - A podcast by Smart Business Network

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In a market affected like it is by the COVID-19 pandemic, volatility is the norm for investors rather than nuance. With all the shifts and uncertainty, Equity Trust Company CEO George Sullivan says the fundamental question on investors’ minds right now is when will conditions be better? For Sullivan, that’s the wrong question. Instead, it should be where are the opportunities?