The IPAs in the cartoon cans....who are they REALLY aimed at? The beers so on message they might be aiming too low
Smart Consumer - A podcast by BBC Radio 4
![](https://is2-ssl.mzstatic.com/image/thumb/Podcasts125/v4/48/50/bf/4850bf99-8431-cb73-b7ba-494ea9cc8f24/mza_6977593019444096492.jpg/300x300bb-75.jpg)
Categories:
The Smart Consumer Podcast with Pete Wilson and Beatrice Pickup.
Smart Consumer - A podcast by BBC Radio 4
The Smart Consumer Podcast with Pete Wilson and Beatrice Pickup.