SLS009 Getting Visible and Staying There with Colleen Kochannek

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** On today's episode, Jessica talks to Colleen Kochannek of the Scrappy Frontier about how her business name came to be, her approach to business after 50, and getting over the technology part of business. She hits Jessica with the question: Where do I find my audience, and how do I stay in front of them? Jessica starts off by explaining how something as simple as asking questions can give huge clues as to where you want to be putting effort, and what mediums you want to use in your business, to get in front of your audience. They talk about content, how much to give away, and how much to sell. Jessica explains why putting your best content into the world is the greatest idea for sales. She shares her thoughts on accountability, and implementation, and how much can be expected from you in free communities. She also talks about why people buy into you, and what they are typically after. Quotes "I'm not going to blow corn up your skirt" "If you don't have the relationships, you're never going to make the money" "It's not about where you can find them, it's about asking them: Where are you?" "Assumptions don't help you" "Pretty much anything you can think of can be monetized, you just need to get it in front of the right people" "Sell them what they want, Give them what they need" links https://www.facebook.com/groups/scrappyfrontiercommunity/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.