SLS021 Video and Competition with Susan Jimenez

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Susan is excellent when it comes to good quality video. She understands it, she knows what it needs to do in order to captivate and audience, and she's committed to producing great quality video for the people she works with. She and Jess spend a bit of time talking about the use of video, and how it can positively impact business. Jess once landed a hearing impaired client because of her use of subtitles and show notes underneath a video, and explains that having video content can be extremely helpful in reaching people who have different needs to learning styles. Her Question: How do I deal with competition when people are so quick to hand things off to their assistants or go to places like Fiverr? Jess talks about how she hires people and why. She explains that she chooses people who are experts within their craft and devote their professional lives to being extremely knowledgeable and talented within their respective fields because she requires that level of quality to be taken seriously. She also explains the dichotomy between what you are creative and good at, versus what your audience really needs, and when can they afford to pay for it? Jess breaks down the reasons behind why it's important to sell people what they want, instead of describing what they need. She mentions that people are more likely to buy for the result or transformation you offer, than the quality of the product or service. Quotes "There's so many ways to use video these days" "Video gives us the ability to look at someone and think 'are they telling the truth? can we trust them?'" "It's knowing what to say straight away that you capture people's attention" "It's not about creating one piece of content and letting that go out into the world" "When we look at the 'Nice to have's' in our business, it tends to be when we're more profitable" "You have to have the confidence to say: this is where I want to specialize, and this is what I want to do" "There's always going to be someone out there who says that's too expensive" "Can you really do the thing you're telling me you can do?" Links Instagram: SusanJimenezme Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.