SLS025 The Best Episode Ever with Scott Doucet

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Jess is joined today by none other than her producer and Podcast Bay's very own Scott Doucet. You know that Scott she keeps talking to on the recording? Yeah. That clown. He produces podcasts for a living and has seen a lot of people disillusioned when it comes to a podcast's role in the sales process. He and Jess laugh about the various podcast shenanigans that have taken place since the launch of Smart Leaders Sell, and Jess also describes the hilarious sales call that she had with Scott when she was thinking of hiring him. His question: How do Podcasts Convert to Sales? Jess starts off by explaining the role of a blog, podcast or other traffic generation tools, and compares a podcast to the sex-on-legs guy or girl at the club. She goes on to talk about driving traffic, and making offers. She shares a few ways to get that done, and then gives an analogy about boyfriends that Scott can't relate to. She draws it all in together by talking about her mum, and how she's ultimately wrong about human behavior Jess slams cannon ball sized holes into Scott's theory on selling from podcasts, and offers a story to reinforce how it can be done. She also goes on to describe a basic funnel, and why it's crucial to make offers to an audience who are used to being sold to. Jess shares a few more insights regarding selling, and nurturing the kind of audience who wants to buy, and how putting yourself in the sales friend zone is a bad idea. Finally Scott shares his own traumatic bird stories in reference to Jessica's episode titled: Geese! Quotes "You're the industry's best kept secret" "Shut up and take my money" "Their job is only to generate traffic, your job is to retain them and sell to them" "Even industry leaders like to be given a clue what to do next" "When you give a clear call to action, people will actually do it" "You'd be amazed by the number of people who want to listen to your podcast, but don't want to join a FB group" "You have to manage the expectation of your audience" "Remember tot rain people to buy" "If you are passive and you let them be passive, nothing will ever get done" Links www.podcastbay.net FB Group Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.