SLS043 How to Handle Baby Birds with Amy Jackson

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Jess welcomes Amy Jackson onto Smart Leaders Sell! Amy and Jess go way back, 8 months back: Almost an anniversary. Amy teaches bloggers and entrepreneurs how to take good photos and make stunning visuals from their phones. She knows that people won't lug around a massive camera all day long, and so she wants to find a cure for bad photography by teaching people how to use their phone cameras properly. Amy's Sales Question: How do you start selling when you've established a community that expects free? Jess describes how natural it is to want to give away everything for free online, and also how important it is to give away really good content at no charge. She also gets into why it's so important to make offers on top of the free things. She talks about the positive impact that both can simultaneously have on your business, if it's done tastefully. She paints a vivid picture of the vicious cycle we find ourselves in when we make an offer, and no one responds and so we keep going the free route. She also shares how to solve said issue when you do experience it. Setting expectations to the audience. She says that you can still offer a value packed community without giving away overwhelming amounts of free information. She describes a few ways to do that, and how to make the sell a lot less awkward as a result. Finally Jess dives into selling, and the psychology behind why people buy, and how to sell to those people. She describes aspirational selling, emotional selling and fear of missing out selling, and each can be used to reach different people. Quotes “people are going to look at your photo before they read anything that you've got printed” “it isn't really a buyer's fault if they've been trained into not purchasing” “You can still give them that value without pimping yourself out daily” Links Join the wait list for Jessica's book launch! http://jessicalorimer.com/book-waitlist and for even more Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator