SLS053 Competing with Bigger Businesses with Tina Leigh McDonald

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Jessica welcomes Tina Leigh McDonald to the Smart Leaders Sell Podcast! Tina works with teens in order to encourage them to continue pursuing the life they aspire for, in spite of falling short at times when it comes to experience or qualifications they may not have. She hopes that she's able to give students the belief in themselves that they can be our future. Her Question: How do I stand out from these bigger companies that have more visibility, but don't go to the depths that I do with my service? Jess starts off by explaining the various obstacles that larger companies have standing in their way, that actually makes it harder for them to make a good impression. Things like preconceived notions of the company, the inability to make swift change occur, or even the impersonal feeling people get from larger corporations can actually give independents an advantage. Jess also talks about the quality that Tina can provide to students that other corporations can't. The fact that she's an independent and truly cares about every student that comes through her business means that she can actually get better results for her clients, give them much more attention, and customize things for them rather than have them try to fit some kind of cookie cutter system. Quality over cost is a great place to compete, and larger companies don't have the ability to do it. Finally Jess and Tina talk about ways to position the conversation so that she can properly highlight the benefits of choosing her over someone else. Jess shares a single question that can open the door to a massive shift in dialogue and swing things in your favor. Quotes “People already have a preconceived judgment of your company” “You actually care, and the big companies can't compete with that” “You don't have to compete on price, you get to compete on quality” “As a client, I want to work with someone who understands my needs” “We should be doing it right now because it's the right thing to do” “When I was working in big companies it was no easier to get business than it was when I worked with small companies” “No is just a 'Not right now'” Tina www.avalanchecoaching.co.uk Get the planner Tina mentioned! https://smartleaderssell.com/product/product-3/ More Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator