SLS055 Selling to a Sensitive Market with Sarah Banks

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Jess is joined by Sarah Banks on this episode of the Smart Leaders Sell podcast. Sarah works with women who are experiencing issues surrounding infertility. She offers support and coaching through the trying times and helps women continue through the uncertainty and still love their life throughout. Her Question: How do you sell in a sensitive market without coming off like you're taking advantage of people? Jess asks Sarah to describe her her state of mind about finding a coach when she needed one. Jess also describes how aspirational selling actually can fit this situation. She shares her thoughts on people potentially getting triggered. They discuss how to clean up the messaging around Sarah's offers   Quotes “What is it that they actually want?” “Not everyone can stop their lives moving forward because one person isn't getting what they want” “When you take hope away from people, that's when you're really doing them a disservice” “You're never going to make everyone happy” “The value that you add is so much more important than the end result” “Your thoughts play a massive part in whether or not you're successful” For Sarah www.sarahbanks.coach More Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator