SLS058 High Street Retailers vs Premium Brands

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** In this episode of Smart Leaders Sell, Max is snoring, and Jessica has been looking at trends in the market, and wants to share her thoughts with you on premium brands versus mainstream retailers. Why are big retailers closing, when premium brands are weathering the storm? Where did they go wrong? Find out here! In this episode, Jess covers: Narrowing down your ideal client versus appeal to a broader demographic Is business expansion a good idea? Selling as a service Focusing on your customer   “They're not really sure how to dig themselves out of the hole and they don't have time to” “They set a standard and they set it out very clearly” “You will make more money starting with one ideal client” “Expanding is a big deal” “People start trying to build credibility without having the cash behind them” “When your sales process is customer-centric, you will not go out of business” Get the Cheat Sheets for this episode! https://smartleaderssell.com/podcast-members/ More Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator