SLS077 Don't Kill The Messenger, Or The Messaging with Lucy Griffin-Stiff

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Jess is chuffed to welcome Lucy Griffin-Stiff to the show! Lucy is relatively new to Jess' world, and their both excited to bring this episode to you! They get into messaging, and being clear around what you do and why you do it, in order to properly put yourself out there and experience the results you actually want, instead of the farfetched scenarios that come up in your head. Lucy's Sales Question: How do you sell something people don't think they need or don't see value in In This Episode How to help consumers understand they need you The side of messaging and branding that people tend to approach poorly Understanding who to focus on, and how that can ease your sales process What may need to change in order to scale Lucy's business   “You need to put yourself into your brand” “As consumers, we don't know what we need a lot of the time” “Your messaging is about the stand that your brand takes on certain issues” “Focus on people who want to leave a legacy” “Messaging really is an important part of your marketing strategy” More Lucy! www.startingconversations.co.uk The Business Owners Conversation Club Pick up the 90 day planner! https://smartleaderssell.com/shop/ More Jess: https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/ https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator