SLS099 Why Pivoting Can Be Good For Your Business with Lorraine Pannetier

**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Join me as I chat with Lorraine Pannetier about how she has turned a passion for creating content into a new business. Lorraine has been a member of my membership community, the Dotties, from the very beginning so has seen the evolution in my business from horrendous branding to Lorraine's hilarious memes. As we discuss Lorraine's journey from food coaching to copywriting, this episode takes on a life of its own complete with unicorns and dancing under the moon! Plus I give a sneak peek as to what's going to be in the 100th episode! In This Episode Going from a 20-year career in food coaching to writing copy for others The ultimate goal of sales Letting people speak and actively listening to what they say Confidence and how it impacts your life and your business The importance of community to your success The 3 biggest things that Lorraine has learned from her business “I feel like I’ve really connected with my audience in a different way” - Lorraine “How can you make something really easy to understand for your client?” - Jess “One of the biggest sales skills you can have is this ability to actively listen to people” - Jess “Silence is a big part of listening to people” - Jess “It’s not actually about finding new things, but rediscovering what was in you all along” - Lorraine “Community is huge” - Jess “When you’ve got nothing, it makes everything more difficult” - Lorraine “Your business should be something you enjoy” - Jess   More Lorraine! www.thesoulfulword.com   More Jess!http://bit.ly/SLSGroup https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content DisclaimerThe information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.Disclaimer: Some of these links are for products and services offered by the podcast creator