SLS189 Kennedy & Rob of Response Suite, Six Figure Success Series with Jessica Lorimer
Smart Leaders Sell Podcast - A podcast by Jessica Lorimer

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**I am now over on the Selling To Corporate Podcast: http://bit.ly/Apple-Selling-To-Corporate-Podcast. Head on over if you are interested in adding a corporate revenue stream to your business** **Have you ever considered starting a podcast? My podcast producer and I have put together everything you need to know to get your very own podcast off the ground! Check out Podcasting That Pays today: http://bit.ly/Podcasting-That-Pays!** Today I am interviewing the revolutionary and forward thinking duo Kennedy and Rob. I don’t use that term often but they have, in my opinion revolutionised Email Marketing which is so exciting and definitely worth listening to on today’s podcast. We are shown how to make surveys more personalised to our clients opinions leading to positive interaction, in turn offering the client a more meaningful course of traffic. Throw in a special 14 day free trial with Kennedy and Rob and we have a wowser of an episode! In This Episode: Email Marketing Response Rates Simple Surveys and acting on them How to utilise clients opinions Getting the right balance “But along the way, we started to hear people saying things like email marketing is dead, or email marketing is dying, all this other stuff, and we were like, but it isn't like it's still the most effective channel for us to communicate with our audiences” - Kennedy “And actually, it becomes really difficult to differentiate who knows their stuff and who doesn't. Because all the content is so similar all of the time” - Jess “The reason people unsubscribe is because we're sending too many irrelevant emails, right?” - Kennedy “So if you're spending a lot to acquire them, and you can keep them longer, and you can make sure that you're monetizing that customer in a way that feels really good for them, you're going to make more money, and it's going to cost you less in the long run, which is you know, always a win” - Jess “It's really about turning that feedback into further sales, increasing the actual value of every single customer you've got”- Rob Link to free 14 day trial with Kennedy and Rob: https://www.responsesuitedeal.com/jess The Dotties https://smartleaderssell.com/the-dotties/ More Jess! http://bit.ly/SLSGroup https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend https://www.instagram.com/jess_lorimer/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.