How Lowe’s Uses Customer Data to Drive Sales

You’ve just gotten in the latest market research on your product category, now what? Or maybe you’d like to start measuring customer engagement and in-store actions, but you’re not sure where to start. Join us as we talk with Doug Jennings, the Vice President of Data, Analytics and Customer Insights at Lowe’s. He gives great advice on not only what to track and measure, but how to look at the data your getting to understand how to best service your customer and grow sales.