How One Manufacturer Is Increasing Sales With Lean & Agile Marketing

In this episode, Zach talks to Kristina Damschen Spina, VP of Marketing at Indow, about how her marketing team has been built around data and efficiency to create autonomy and achieve their KPIs. In marketing, we want strategies that will bring results quickly. We care about the tools and techniques that are winning today, but we miss focusing on the best way to work with a team to drive results in an efficient and productive way.