How To Engage Architects: Using Education To Win Over Your Audience

In building materials, one of our biggest audiences is architects. This episode is all about how to not only target one of our favorite communities but how to educate and engage the modern architect. Stephen Martin is the Managing Director of Professional Development and Resources for the American Institute of Architects. His work with AIA gives him more perspective than most on the world of architects — and his background in education makes him a great guest for this week’s show.