How to Market and Sell to Pros and Contractors

In order to win in your industry, you need to be able to sell to builders and contractors effectively, in a way that resonates with them. If you try to market to a professional audience the same way you market to distributors or homeowners, you won’t be able to connect with them in a way that drives leads and sales. In this episode, we talk to a builder about how to get pros to switch to a new product or try a new one.