Making the Path to Purchase Easier for Building Materials Sales

In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better. Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.