#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace

The freelance marketplace has become more competitive.  But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and what services (and value) you deliver.  In this week's show you'll hear from someone who's done this successfully. His name is Tristan Kneschke and his company is Exit Editorial, a post-production company that does video editing and color grading services.  Tristan specializes fashion and beauty and has worked with brands such as Victoria’s Secret, Bath and Body Works, Google, Pepsi, Nike, Amazon and Colgate.   In this interview, you'll hear why Tristan made critical changes to his business with the economic downturn. And you'll discover how he made these shifts and why they've paid off.