Season 1, Episode 10: How To Map Data To The New Cyclonic Buyer Journey™

Our mission in season 1 of Smash The Funnel – The Podcast is to teach all of our listeners about the new buyer journey. We want you to understand how to apply tactics and metrics to that journey, and how to incorporate technology as well. In this final episode, we’re talking with Pete Caputa, CEO at Databox, about how to build dashboards for using metric and analytics at each stage of the new buyer journey. We discuss moving from tactical data review to stage data review, and we highlight the interesting insights that come with this switch. You’ll never think about data in the same way after joining us for this conversation with Pete.