Season 1, Episode 4: What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?

As we know, the buyer journey is chaotic and more complex than ever before. This episode features Matt Heinz, CEO of Heinz Marketing, talking about the differences between people who are reactive in the Awareness Stage and those proactively looking for education in the Education Stage. Matt gives insight into what prospects are thinking while educating themselves, how to create marketing to deliver education and what successful educational marketing campaigns look like.