Making your SaaS 3.0 platform stickier with embedded payroll with Doron Friedman

Customers have made their preferences known when it comes to software solutions: They don't want to manage a dozen different logins and platforms.People want to work inside of a single holistic dashboard because it makes their whole lives better in terms of user experience.Today, Doron Friedman, Founder and Chief Innovation Officer at SpotOn, covers why a hospitality mindset and businesses that are a good partner fit are critical for delivering the end-user experience that customers demand more and more of.Highlights include:- What makes SpotOn different from other POS platforms?-  Why hospitality matters when you offer a product.- SpotOn's finance roadmap outside of payroll.- Why customers prefer a holistic experience with their products.- Advice for business owners before they decide to lean into embedded payroll.- What Doron is most excited about for the embedded finance industry in the next year.Resources mentioned:Gusto Embedded -https://embedded.gusto.com/Doron Friedman -https://www.linkedin.com/in/doron-friedman-a27b40/SpotOn -https://www.spoton.com/restaurant-pos/Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.For more information, go to https://gusto.com/#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness