Unlocking growth in vertical SaaS and integrated payments with Eric Remer

The SaaS landscape is in constant and rapid flux, with verticalization becoming a key strategy for success. But what does it take to build a scalable, industry-specific platform that truly meets the needs of SMBs?Eric Remer, CEO of EverCommerce, shares his entrepreneurial journey and reveals how he built a multi-billion-dollar company by focusing on tailored software solutions for service-based small businesses.Key Takeaways:(03:46) Businesses that focus on micro-verticals can provide more tailored solutions and drive greater customer engagement.(06:39) Integrating core functionalities such as invoicing, payments and scheduling improves efficiency for small businesses.(09:51) Industry-specific SaaS products enhance customer retention by aligning with a business’s day-to-day workflows.(13:07) Strategic acquisitions can expand product offerings, fill technology gaps and accelerate growth in new verticals.(15:31) Choosing between venture capital and private equity depends on long-term business objectives and risk tolerance.(18:26) Overvaluing a company in early funding rounds can limit future fundraising options and hinder long-term scalability.(22:04) Product-led growth enables businesses to scale efficiently by allowing users to onboard with minimal friction.(28:10) Advanced software tools can make small businesses appear as operationally strong as larger competitors.(28:47) Entrepreneurs can find inspiration in real-world stories of business owners who have overcome challenges and scaled successfully.Resources Mentioned:Eric Remerhttps://www.linkedin.com/in/eric-remer/EverCommerce | LinkedInhttps://www.linkedin.com/company/evercommerce/EverCommerce | Websitehttps://evercommerce.com/Business Underdog Podcasthttps://www.businessunderdog.com/Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/Thanks for listening to “SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API. If you enjoyed this episode, hit the subscribe button and never miss another insightful conversation. And be sure to leave a review to help get the word out about the show.#SMB #Fintech #Innovation #Saas #HR #Payroll #SmallBusiness