12: The COMMODITY Comeback
Smell Ya Later - A podcast by Smell Ya Later - Tuesdays
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Commodity was one of the first fragrance brands to launch on the Internet, pioneering the fragrance DTC model. And then, a few years after its launch, it vanished. Quietly, suddenly, tragically. And now... IT'S BACK. The re-founder and CEO Vicken Arslanian joins us to talk about rebooting the beloved brand, breathing new life into it without changing its DNA, and even Commodity 2.0's debut scent.
