060: The experience economy
smj: school marketing journal - A podcast by imageseven - Thursdays
Your current and prospective parents are not only changing how they research, review and buy a school for their children, but they are also changing what they value most. It is no longer just the ‘product’ … it is the experience. In this episode, we discuss what the experience economy is and why you can’t ignore it. Get in touch at [email protected]
