COPYWRITER 003: How much should a copywriter charge?

So you want to be a copywriter with Bernadette Schwerdt - A podcast by Copy School & Australian Writers' Centre - Sundays

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People love being a copywriter for lots of reasons – it’s portable, you can write from anywhere, you don’t need a degree in writing and it doesn’t matter how old you are. But the real reason why people like writing copy is because it’s so well paid, especially when compared to traditional writing work like journalism, creative writing and feature writing. And that’s what I’ll be talking about today – money, and how to make lots of it from copywriting. Make no mistake, the way you charge for your copy is a skill in and of itself, but it is a learnable skill and I’ll be sharing with you today the tricks of the trade that I’ve picked up over my 30-year career. In this episode, you’ll learn how to: Charge for your work Convert queries into paid work Avoid charging by the hour Cope when the client doesn’t like what you’ve written Get paid upfront You’ll also get suggested price points for web writing, emails, fliers and detailed scripts you can follow to manage the client conversations about pricing. Mentioned in this episode: Download Bernadette’s copywriting rate card. Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.