COPYWRITER 027: How to get paid what you’re worth, with celebrity PR agent Karen Eck
So you want to be a copywriter with Bernadette Schwerdt - A podcast by Copy School & Australian Writers' Centre - Sundays
Often it’s the people with the least confidence who have the most talent. Imagine how powerful you’d be if you could combine your inherent ability with the confidence to talk about it. You’d be unstoppable. When Oprah Winfrey came to Australia, she could have picked anyone to handle her PR. She picked Karen Eck, founder of Eckfactor, one of Australia’s premier PR agencies, and the campaign generated over $190 million in media exposure. Karen has worked with some of the biggest brands on the planet including Uber, Sony Pictures, Anthony Robbins and The Wiggles. You could say she knows how to get people noticed! Links mentioned in this episode: Eckfactor Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
