Chatterboxing: The online tango between Twitter and TV

Let's face it, there's fewer of us hanging around the water cooler these days. So much of our chit chat now happens on social media, something that TV bosses and their socials team understood a long time ago. But how are they capitalising on social users' desire to react, share, connect over TV shows?  Enter Owen Williams, MD of the social media agency Siml, and former Head of Editorial Strategy at the BBC. Discover how publishers are curating creative content that stimulates and resonates with social media users, and learn how to tackle social media advertising with our social media agony aunt Stacey.  To see Owen working his magic online, connect with him on Twitter @OwsWills. You can also email [email protected] with your own social media dilemma. Sprout's own social media agony aunt Stacey is on hand to help you out!