Get Baked: How fury can win you fans

Social Creatures - A podcast by Sprout Social - Tuesdays

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#Sprinklegate was the biggest, loudest and most furious hashtag to make international headlines in 2021. When Trading Standards investigated the Leeds-based bakery 'Get Baked' over its use of illegal sprinkles, owner Rich Myers took to social media to rail against the controversy, and the business shot to stardom.  Find out how Rich made the best of a bad situation and his unique style of social media authenticity. Hear some Sound Advice from our social media agony aunt Stacey. You can also get in touch with your own social media dilemmas by emailing [email protected].   Connect with Get Baked on Instagram @GetBakedUK or on facebook.com/getbaked/