Maximise marketing with SXSW: Achieving big results with a small team

Faced with challenging economic times and global inflation, businesses across all industries are working hard to get the best return on investment.  As marketing is often the first channel to suffer when it comes to budget cuts, in today's episode we investigate how to maximize marketing with a small social media team.   Capturing the cultural zeitgeist is generally a difficult task for most marketing companies, and even more so on social media. Trends, cycles, consumer tastes, and that elusive cool factor are something that most of us spend a lot of time chasing. But today's guest are world renowned for not only knowing what's cool, but for actually defining what's cool. We are delighted to catch up with Carina Torres, Social Media Manager of the Austin based art and tech festival, South by South West (SXSW).